Ada Liu

Ada Liu is CEO and Founder of Share Creators Inc. Share Creators Inc. is a U.S. based design and engineering company, headquartered in San Francisco, which offers high-quality art consulting, art production services, and engineering services for game companies around the world. Our studio has co-developed many award-winning and commercially successful game franchises such as Diablo, Warhammers, Star War, Call of Duty, Lord of the Rings, Game of Thrones, etc. Our Share Creators’ Orange Enterprise Digital Assets Management System and Passion Project & Vendors Management System help your company manage your digital asset and manage projects effectively. ARC’s financial analysis shows a net present value of $185k over 5 years with an internal rate of return of 15%.

Participant Schedule

Friday 10/14


Overcoming the Challenges of Game Internationalization

Friday 10/14 12:40PM - 1:40PM Room 211

Share Creators, Ada Liu

Designing games that can be adapted for a global audience is full of challenges. We saw many cases that some games are very successful in the Asian market but not doing so well in the western market, or vice versa.

Due to the innate cultural barriers caused by cultural differences, it is extremely difficult to successfully market games in different regions throughout the world without the game undergoing serious “acculturation,” which often leads to the failure of a game. With a focus on how Chinese domestic games are brought to overseas markets, this presentation will address how game producers can get a better understanding of the preferences of their target audience. How to do better oversea marketing AB tests and common mistakes that art designers should avoid for developers to get a better conversion rate. And other key components to helping solve potential inadaptability problems of domestic games in overseas markets.